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Marketing Assistant

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Similar Titles

  • Marketing Coordinator
  • Marketing Associate
  • Junior Marketing Specialist

Tools

Most Used:

  • Microsoft Office
  • Google Suite
  • Adobe Acrobat
  • Basic digital analytics tools such as Google Analytics
  • Social Media platforms including Twitter, Instagram, Discord, Reddit, Facebook, etc.

Good to Know:

  • Social Media Management Tools such as Hootsuite or Buffer.
  • SEO and SEM Tools such as Google Ads, SEMrush, or Moz
  • Mailchimp
  • Grammarly
  • Jira or Trello
  • Slack or Microsoft Teams
  • SurveyMonkey / Google Forms
  • Canva / Adobe Suite

Role Summary

A Junior Marketing Assistant plays a crucial role in the gaming industry, their primary responsibilities involve supporting senior marketing staff in executing marketing campaigns and analysing their impact. They are also tasked with handling interdepartmental communications, preparing clear and concise data reports, brainstorming content ideas, and creating engaging surveys and questionnaires to gauge audience feedback. Candidates eyeing a Junior Marketing Assistant role should have a blend of creative and analytical skills, enabling them to contribute to the marketing objectives, by ensuring marketing campaigns are well-aligned with the gaming community's preferences and the broader marketing goals of the company.

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Knowledge

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The specific understanding around software tools and techniques, terminology and the responsibilities of the role. 
  • Familiarity with social media and digital platforms, as well as their digital analytics functions.
  • Beginner understanding of tools for graphic design, primarily for assisting in promotional materials.
  • Understanding of foundational concepts in search engine optimization, and search engine marketing like keyword research, content optimization, and link building.
  • Has a grasp of tools like Microsoft Office, Google Suite, Adobe Acrobat, and online task systems.
  • Knowledge in marketing principles like CPC (Cost Per Click) and CTR (Click Through Rate).
  • Insight into gaming terminology and the gaming industry.
  • Displays an understanding of the gaming community and alignment with audience needs.

Skills

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The specific proficiency around technical skills, the types of creative and problem solving abilities, and areas of communication and adaptability.
  • Ability to navigate social media and digital platforms for marketing tasks.
  • Skill in supporting data-related tasks and interpreting straightforward marketing data.
  • Capability of using software relevant for digital marketing campaigns like Mailchimp for email marketing, Hubspot for lead management, Typeform to gather data, and Grammarly to proofread copy.
  • Has the capacity to understand and utilise social media platforms for basic marketing tasks like creating posts, following people and engaging with content.
  • Skill in crafting marketing messages and producing content taking into consideration target audiences and different social media channels.
  • Ability to adapt to new tools and technologies within marketing.

Behaviour

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In relation to the capabilities around working within the team, and the expectations when it comes to professionalism or commitments to the role and company culture.
  • Exhibits a willingness to collaborate and work harmoniously with others.
  • Shows aptitude for clear communication.
  • Embodies enthusiasm for learning and staying updated with new marketing concepts.
  • Maintains a commitment to upholding company values and contributing positively.
  • Conveys a fresh perspective and openness to new ideas
  • Receptivity to receiving and applying feedback.
  • Holds a sense of responsibility for assigned tasks.
  • Engages with peers and is open to attending events and networking.

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What to expect in the day to day duties:

  • Responsible for assisting in the development and implementation of strategies evolving tasks such as marketing campaigns, brand activation and content creation to align with the global brand vision and business goals.
  • Committed to fostering relationships with internal teams, including copywriting, content production, and basic social media tasks.

  • Tasked with aiding coordination with external partners such as IP, First Party, and hardware affiliates.
  • Tasked with assisting in allocating internal resources for marketing campaigns, asset creation and event coordination.
  • Duties involve recommendations for enhancing the reach, engagement, and monetisation of campaigns.
  • Plays a key role in supporting game, publishing, and creative teams.
  • Charged with backing project management tasks and aiding in Conversion Rate Optimization (CRO) processes.

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Interview One

Did you undergo any specific training or education (formal or informal) that you think was beneficial in obtaining your current role?

No.

Describe your journey into your current role in the gaming industry.

I dropped out of college during the second year of my A Levels so don't have any formal education past AS Level/GCSE. I worked retail mostly, then got a role as a copywriter for an e-commerce agency and part of that involved social media copywriting and management for a number of clients.

From there I built a career working in social media management, diversifying into other digital marketing and then also some event management and print marketing in the e-cig industry, and then community management for a fintech start-up. Due to moving around a lot, burnout and what I later found to be undiagnosed ADHD, I never really progressed past mid-level roles.

In the background, I'd been part of the UK's amateur games press and podcasting scene and through that I was put in touch with Great Ormond Street Hospital's fundraising team to give them some advice and insight into the games industry, and that led me to getting a role with them to launch their gaming fundraising project and manage the community around it. While I was on a temporary contract for 9 months, this gave me that extra bit of experience needed to transition into Games.

What experiences or qualifications were most critical in securing your current role?

I've never completed any courses/qualifications relevant to securing my current role. I've learnt almost entirely "on-the-job", but I do think that the experience gained in other industries has been incredibly important as it allowed me to develop the skills I needed which were entirely transferrable.

I also believe that my experience as a writer/podcaster helped me to build an incredible network within the industry and demonstrate the knowledge I have of the industry when I was applying for games roles.

What were some of the challenges you faced when trying to get into the industry, and how did you overcome them? Do you have any advice for individuals trying to get into your role?

As I'm in my 30s, things were so different when I was in school and I had no idea of the types of games roles that could have been a possibility. For example, when I was 9 or 10, I used to constantly draw my own Final Fantasy monsters or Pokémon, and I used to think "I'd love to be the person who designs the monsters in the FF games", swiftly followed by "Ah but there's NO WAY that's an actual job".

Turns out, that's a concept artist, so my advice would be to really investigate all of the roles involved in making games and see what ones might resonate with your interests or skills.

If you're already into your working career, look at the skills you have in your current role or industry and see how they can be transferred.

Also take the time to learn as much as you can about how games are made. This doesn't have to be through courses, but podcasts and YouTube documentaries are so useful. When you get into games, you'll realise you know very little but it's a good start!

Interview Two

Did you undergo any specific training or education (formal or informal) that you think was beneficial in obtaining your current role?

Bachelor's Degree in Interactive Media.

Describe your journey into your current role in the gaming industry.

Went from a freelance copywriter and article writer with personal social media experience to this role, which started as an internship with a wage subsidy and has been a fully paid contract since the beginning of 2023.

What experiences or qualifications were most critical in securing your current role?

I attended an event the organizer of which I was then hired by. I have discovered networking and being bold about "marketing" yourself are key.

What were some of the challenges you faced when trying to get into the industry, and how did you overcome them? Do you have any advice for individuals trying to get into your role?

Lack of local jobs and unemployment agency's knowledge of them, lack of remote options, no guidance from universities into properly making a transition.

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