Marketing Assistant

Similar Titles

• Marketing Coordinator
• Marketing Associate
• Junior Marketing Specialist

Role Summary

A Junior Marketing Assistant plays a crucial role in the gaming industry, their primary responsibilities involve supporting senior marketing staff in executing marketing campaigns and analysing their impact. They are also tasked with handling interdepartmental communications, preparing clear and concise data reports, brainstorming content ideas, and creating engaging surveys and questionnaires to gauge audience feedback. Candidates eyeing a Junior Marketing Assistant role should have a blend of creative and analytical skills, enabling them to contribute to the marketing objectives, by ensuring marketing campaigns are well-aligned with the gaming community's preferences and the broader marketing goals of the company.

What to expect in the day to day duties:

• Responsible for assisting in the development and implementation of strategies evolving tasks such as marketing campaigns, brand activation and content creation to align with the global brand vision and business goals.

• Committed to fostering relationships with internal teams, including copywriting, content production, and basic social media tasks.

• Tasked with aiding coordination with external partners such as IP, First Party, and hardware affiliates.

• Tasked with assisting in allocating internal resources for marketing campaigns, asset creation and event coordination.

• Duties involve recommendations for enhancing the reach, engagement, and monetisation of campaigns.

• Plays a key role in supporting game, publishing, and creative teams.

• Charged with backing project management tasks and aiding in Conversion Rate Optimization (CRO) processes.